When it comes to getting into the coffeehouse business, you need to decide whether to: • Buy an existing coffeehouse; or • Start a brand new coffee shop from scratch It is absolutely critical that you discuss each option with your accountant, and as you can expect there are advantages and disadvantages with each

As an experienced coffee shop owner Don Clarke knows that excellent interior design and comfortable surrounding will attract customers who are prepared to pay a little more for their coffee Equally important is the volume of trade passing through your shop – your objective should be to move as many people as possible through your shop in the quickest time possible

As a successful businessman with many years experience of running a shop fitting company and setting up and running coffee shops, Don Clarke knows the two most important factors for a successful shop are location, location, location and staff With regard to managing staff, Don quickly realized something that was contradictory to accepted beliefs: the customer does not come first – your staff should come first